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Sustainability

Sustainability & Ethics

We’re building a brand that’s thoughtful by design—putting people and planet first, without compromising on quality or style. From responsibly sourced materials to small-batch UK production and plastic-free packaging, we’re working to keep our footprint light and our standards high.

Materials & Paper Goods

  • FSC® or recycled papers for all cards, prints and paper products.
  • Plastic-free card clasps and reusable framed packaging for art prints to extend product life and reduce single-use waste.

Printing & Production

  • Printed in the UK in small batches to minimise overproduction.
  • We design signature styles that work from year to year, with seasonal additions—reducing trend-driven waste and standing behind the signature look of our brand.

Apparel (T-Shirts)

  • Organic, fair trade cotton T-shirts.
  • UK DTG (direct-to-garment) printing with GOTS-certified organic water-based inks for a soft, durable finish.
  • Smaller runs by design—we only make what we need to help cut waste from over-ordering.

Textiles & Ceramics

  • We work with WRAP-compliant teams (Worldwide Responsible Accredited Production) for our textiles and ceramics, supporting safe, lawful, humane and ethical manufacturing.

Candles

  • Custom made in the UK in small batches for quality and freshness.
  • Natural soy wax or premium raw mineral wax, paired with fine-fragrance scented oils for a safe, clean burn.

Packaging

  • We’re actively reducing waste with recyclable and minimal packaging choices across the range.
  • Where protection is needed, we favour reusable or easily recyclable formats.

Ethical Standards

  • We prioritise local UK partners and makers, reducing transport miles and supporting fair working practices.
  • We partner only with suppliers who share our commitment to safe working conditions and responsible sourcing.

Continuous Improvement

Sustainability is a journey. We’re reviewing materials, suppliers and packaging on an ongoing basis and will update this page as we improve.

Last updated: 8 September 2025

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